01 · Discover
Start with the problem, not the prompt.
A clear prompt cannot fix an unclear problem. Before I decide how to build something, I want to know who it is for, what they are trying to do, and whether this is worth building.
Four product risks
Before I ask AI to generate a solution, I check four product risks. They show what evidence is still missing — and whether the idea should go any further.
Are we solving a problem worth solving?
What users need, how they cope today, and whether a solution is worth it.
Can people understand and use the solution?
Explore user flows, test the prototype, and find where people get stuck.
Can we build and maintain it?
Can we actually build this with the stack, data and time we have?
Does the solution make sense for the business?
Is this worth the cost to run and keep?
How AI supports discovery
- 01Structuring interview questions and research plans.
- 02Pulling themes out of interviews and notes.
- 03Exploring alternative solutions and identifying assumptions.
- 04Turning research into questions we can actually test.
AI summaries are input for the analysis — not proof that users want this.